Room Only Offer (ROO) is a type of pricing strategy commonly used in the hospitality industry. It refers to a hotel booking offer that includes only the room and excludes other amenities such as meals, drinks, and additional services. The guests have to pay separately for these extra services.
ROO is often used as a cost-saving option for travelers who do not require extensive hotel services, and is typically offered at a lower rate compared to packages that include other amenities.
This type of offer is beneficial for both the hotel and the guest as it allows the hotel to offer lower rates and the guests to have more control over their spending while on their trip. By choosing a ROO, guests can tailor their stay to their specific needs and budget.
