Target Audience The specific group of people a business or organization wants to reach with its marketing efforts. Understanding the target audience is critical for effective marketing and communication.
Target Customer Target customer refers to a specific group of individuals or organizations that a company aims to sell its products or services to. This group is identified based on characteristics such as demographics, behaviors, and buying patterns.
TDR (Total Demand for Rooms) This is the total number of rooms demanded by guests in a hotel. It is calculated by adding up the number of occupied rooms and the number of rooms that are still available for booking.
Ticketing System A system for businesses to assign, track and resolve customer requests, ensuring efficient and effective customer support
TOC (Total Operating Cost) TOC is the total cost of running a hospitality establishment, including direct and indirect costs.
Transportation Security Administration (TSA) TSA is a U.S. government agency responsible for the security of the transportation systems of the United States, including airports and airlines. In the hospitality industry, TSA regulations and security protocols can impact the travel experiences of guests and can play a role in the overall operation of a hotel or restaurant.
TRevPAR (Total Revenue Per Available Room) This is a metric that measures the total revenue generated by a hotel, expressed as a per-room amount. It is calculated by dividing the total revenue by the number of available rooms during a specific period of time.