A marketing strategy in which a business targets customers who have previously interacted with their brand, such as by visiting their website or making a purchase. Remarketing is used to increase brand awareness and drive sales.
RFQ refers to a request from a potential customer or buyer for a quotation on specific goods or services. This allows the buyer to compare prices and determine the best option for their needs.
A form of online advertising in which ads are shown to people who have previously interacted with a business or website. Retargeting is used to re-engage with potential customers and increase conversions.
RevPAR is a metric that measures the revenue generated from a hotel room, calculated by multiplying the ADR by the occupancy rate.
An RFP is a request sent by a potential customer or client to multiple suppliers or vendors, asking for a proposal for goods or services. In the hospitality industry, RFPs are commonly used to solicit proposals from hotels or event venues.
This is a metric that measures the ability of a hotel to generate revenue, expressed as a percentage. It is calculated by dividing the revenue generated by the hotel by the potential revenue that could have been generated by the hotel, if it were operating at full capacity.
ROI is a measure of the financial performance of an investment, calculated as the return divided by the cost of the investment. In the hospitality industry, ROI can be used to measure the performance of a hotel or restaurant.
ROO is a type of hotel pricing model that offers a basic room rate without including meals, drinks, or other amenities. This is typically less expensive than a full-service offering and is ideal for budget-conscious travelers.
This is a metric that measures the revenue generated by a hotel, expressed as a per-room amount. It is calculated by dividing the total room revenue by the number of in-room available rooms during a specific period of time.