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Messenger Glossar

Find useful insights to every-day terms used within our application or at your office water cooler.

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A B C D E F G H I K L M N O P Q R S T U W Y

Marketing Automation

Automated processes used to streamline and improve marketing efforts, such as keyword detection, lead nurturing, and email campaigns.

Meetings, Incentives, Conferences, and Events (MICE)

MICE refers to a type of travel that involves bringing groups of people together for a specific purpose, such as a conference, meeting, or incentive program. In the hospitality industry, MICE travel is often a lucrative segment and can require specialized planning and coordination.
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