Marketing Automation Automated processes used to streamline and improve marketing efforts, such as keyword detection, lead nurturing, and email campaigns.
Meetings, Incentives, Conferences, and Events (MICE) MICE refers to a type of travel that involves bringing groups of people together for a specific purpose, such as a conference, meeting, or incentive program. In the hospitality industry, MICE travel is often a lucrative segment and can require specialized planning and coordination.
