Landing pages
Specific pages on a website designed to convert visitors into customers, typically through a form or call-to-action. Landing pages play a crucial role in online advertising and marketing.
Lead
Lead refers to an individual or organization that has shown interest in a product or service offered by a business, and has provided contact information to be contacted in the future for marketing purposes.
LEED (Leadership in Energy and Environmental Design)
LEED is a green building certification program that recognizes best-in-class building strategies and practices. In the hospitality industry, LEED-certified properties are recognized for their environmentally-friendly design and operations.
Letter of Intent (LOI)
LOI is a document that outlines the basic terms and conditions of a proposed business transaction. In the hospitality industry, LOIs are often used to signal a preliminary agreement between two parties before entering into a formal contract.
Limited-Service Restaurant (LRA)
LRA refers to a type of restaurant that offers a limited menu and limited service, often in a fast-food or counter-service format. LRAs are typically less expensive than full-service restaurants and are often found in high-traffic locations such as airports or shopping centers.
LOS (Length of Stay)
This refers to the average number of nights a guest stays in a hotel. It is calculated by dividing the total number of nights stayed by the number of guests.