Messenger Glossar

Find useful insights to every-day terms used within our application or at your office water cooler.

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Key Performance Indicator (KPI)

KPI refers to a metric used to evaluate the performance of an organization. In the hospitality industry, KPIs might include measures such as occupancy rate, average daily rate (ADR), or revenue per available room (RevPAR).

Keywords

Words or phrases used by search engines to match search queries with relevant content. Keywords play a crucial role in SEO, as they determine which search results a website will appear in.