Messenger Glossar

Find useful insights to every-day terms used within our application or at your office water cooler.

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A B C D E F G H I K L M N O P Q R S T U W Y

Ideal Customer Profile (ICP)

Ideal Customer Profile (ICP) is a marketing concept that defines the characteristics of a company's most valuable and profitable customers. It represents a detailed description of the company's target market, including demographic information, behaviors, needs, pain points, and buying habits.

Influencer marketing

A form of marketing in which businesses partner with individuals who have a large following on social media to promote their products or services. Influencer marketing is used to reach a wider audience and build brand awareness.