General Data Protection Regulation (GDPR) GDPR is a regulation by the European Union (EU) to protect the privacy and personal data of its citizens.
GM (General Manager) The GM is the top executive in charge of managing a hospitality establishment, responsible for overseeing all operations, finances, and staff.
GM (Gross Margin) This is the percentage of revenue that is left after deducting the cost of goods sold. In the hotel industry, this would refer to the percentage of room revenue that is left after deducting the cost of operating the rooms.
GMROI (Gross Margin Return on Investment) This is a metric that measures the return on investment generated by a hotel, expressed as a percentage. It is calculated by dividing the gross margin by the total investment in the hotel.
GOP (Gross Operating Profit) GOP is the profit made by a hospitality establishment after all operating expenses have been deducted, but before taxes and other non-operating expenses have been taken into account.
GOPPAR (Gross Operating Profit Per Available Room) This is a metric that measures the operating profit generated by a hotel, expressed as a per-room amount. It is calculated by dividing the gross operating profit by the number of available rooms during a specific period of time.