Messenger Glossar

Find useful insights to every-day terms used within our application or at your office water cooler.

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A B C D E F G H I K L M N O P Q R S T U Y

Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is a financial metric used to evaluate the operating performance of a company. It is a measure of a company's financial performance that excludes the impact of financing, taxes, depreciation, and amortization expenses.

Email marketing

Email marketing involves using email to communicate with customers and prospects to promote a product or service.

Engagement rate

The extent to which a user interacts with a website, ad, or other digital content. Engagement rate is used to measure the success of online marketing campaigns and the effectiveness of user experience design.

Equal Employment Opportunity (EEO)

EEO refers to the policy and practice of providing equal opportunities for employment and advancement based on merit, without discrimination on the basis of race, color, religion, sex, national origin, age, or any other prohibited factor. In the hospitality industry, this can impact hiring practices, employee training and development, and other aspects of the workplace culture.

Europe, Middle East, and Africa (EMEA)

EMEA is an acronym for the Europe, Middle East, and Africa region, which encompasses countries such as Germany, the United Kingdom, Egypt, and many others in the region. In the hospitality industry, this region can be a significant market for growth and investment opportunities.