Messenger Glossar

Find useful insights to every-day terms used within our application or at your office water cooler.

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A B C D E F G H I K L M N O P Q R S T U Y

Capital Expenditures (CAPEX)

CAPEX refers to funds used for purchasing or upgrading assets such as property, buildings, or equipment. This investment is made with the expectation of generating long-term financial returns, and is typically used in the hospitality industry to improve the infrastructure and facilities of a hotel or restaurant.

Chatbots

A chatbot is a computer program designed to simulate conversation with human users, especially over the Internet. They are used to automate customer service and support.

Contextual advertising

Contextual advertising is a form of online advertising that matches advertisements to the context of a website or content. It is based on the keywords or topic of the surrounding content.

Conversion rate

The percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form. Conversion rate is a key metric for measuring the success of a website or online marketing campaign.

Corporate Social Responsibility (CSR)

CSR is a business's responsibility to consider the impact of its decisions and activities on society and the environment. This includes initiatives such as sustainability, philanthropy, and ethical business practices.

CTA (Call-to-Action)

A call-to-action is a prompt, such as a button or a link, that encourages users to take a specific action, such as filling out a form or making a purchase.

CTR (Click-through rate)

The ratio of clicks to impressions on an online ad, calculated by dividing the number of clicks by the number of impressions. CTR is used to measure the effectiveness of online advertising campaigns.

Customer journey

The series of experiences and interactions that a customer has with a brand, from awareness to purchase and beyond. Understanding the customer journey is critical for creating effective marketing campaigns and improving customer experience.