Back of House (BOH)
BOH refers to all the areas and departments in a hospitality business that do not face the customers, including the kitchen, housekeeping, storage, and administrative offices.
Behavioral targeting
Behavioral targeting is a form of online advertising that delivers advertisements to users based on their online behavior and browsing history.
Bounce rate
The percentage of visitors to a website who leave after only viewing one page. A high bounce rate can indicate that a website is not meeting the needs of its visitors.
Boutique
Boutique is a term used to describe small, intimate, and often stylish hotels that differentiate themselves from larger chain hotels by offering unique and personalized experiences.
Business-to-Business (B2B)
B2B refers to transactions or relationships between two businesses. In the hospitality industry, B2B transactions might include relationships between hotels and wholesalers or between hotels and meeting planners.
Business-to-Consumer (B2C)
B2C refers to transactions or relationships between a business and individual consumers. In the hospitality industry, B2C transactions might include a customer booking a room through an OTA or through a hotel's direct website.
Buyer Persona
A buyer persona is a fictional representation of a company's ideal customer, based on market research and real data about customers.