A method of comparing two versions of a website or online ad to determine which is more effective. A/B testing is used to make data-driven decisions about design, content, and more.
ADR is a metric used in the hospitality industry to measure the average amount a guest pays per night for a room.
Affiliate marketing is a type of performance-based marketing where an advertiser compensates affiliates for generating sales or traffic.
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The systematic collection, analysis, and interpretation of data to gain insights into a particular phenomenon. In the context of digital marketing, analytics is used to track website and ad performance, user behavior, and more.
An API is a set of protocols, routines, and tools for building software and applications. It enables communication between different systems and allows developers to access the features or data of an application, operating system, or other services.
This is the average amount of money a guest pays for a room in a hotel. It is calculated by dividing the total room revenue by the number of rooms sold.
APAC is an acronym for the Asia-Pacific region, which encompasses countries such as China, Japan, Australia, and many others in the Asia-Pacific area. In the hospitality industry, this region can be a significant market for growth and investment opportunities.