Content created by users, such as reviews, social media posts, and forum comments, that can be leveraged by businesses to build their brand and engage with customers.
Upscale refers to luxury or high-end products or services, often targeted towards affluent customers. In the hospitality industry, upscale properties often offer luxurious amenities, elegant decor, and high-end service.
The overall experience of a person using a website, app, or other digital product. UX design considers factors such as usability, accessibility, and enjoyment to create a positive and effective user experience.
User flows refer to the path a user takes through a website or app to complete a specific goal or task. This helps to understand how users interact with the platform and optimize their experience.
UTM parameters are tags added to a URL that help track the source, medium, and campaign of website traffic in analytics software.